PR and Marketing Tips
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Read some previous articles:
Spring 2016: Why You Aren’t Getting Quoted by the Media—and What to Do About It
Spring 2015: Getting Media Coverage with ProfNet and HARO
Spring 2014: Use Associated Press Style in News Releases
Fall 2013: Good Writing Trumps Hyperlinks in News Releases
Summer 2013: How to Follow Up on Press Releases and Story Ideas
Spring 2013: Writing and Publishing a Book Brings Big Marketing Advantages
Winter 2012: Acing Media Interviews
Spring 2011: Social Media Can Double the Impact of Media Coverage
Fall 2010: Succeeding with Customer Success Stories
Spring 2010: The Long and Short of Story Ideas
Winter 2010: Simple Mistakes Can Ruin Your Website
Fall 2009: Twitter Hasn't Replaced The Wall Street Journal
Summer 2009: You Can Quote Me
Spring 2009: Research Beyond Google
Winter 2009: Top Five Ways to Give Your Company Continuing Presence in the News Media
Fall 2008:PR Lessons from the Delphic Oracle
Summer 2008: ProfNet Changes the Media-Relations Game
Spring 2008: Press Releases Should Be Well Written—or Don’t Bother
Fall 2007: Getting Local—How to Get Ink in Weekly Newspapers
Spring 2007: Unleashing Attention-Getting Power in Your Bio
Winter 2007: How to Get PR Always and Forever
Fall 2006: Targeted Pitches or Broad Blasts?
Summer 2006: PR pinball—how one placement can lead to another
December 2005: Marketing Communications Resolutions for 2006
August 2005: Your ideas can make you famous (and rich)
July 2005: Ideas Can Make You Famous—and Increase Sales
June 2005: How to Guarantee Your Press Releases Will Be Completely Ignored
May 2005: Achieve Critical Mass With a Three-Pronged Approach
December 2004: ‘Tis the Season – for Editorial Calendars
June 2004: How to Get Valuable Speaking Engagements
March 2004: Email: Short Messages Can Yield Big Results With Media
January 2004: How to Get the Most Out of Speaking Engagements
November 2003: Maximizing the Value of Your Public Relations Consultant
October 2003: Case Histories—Telling a Persuasive Story
September 2003: How to Write Articles and Get Them Published
May 2003: Only Words
April 2003: Story ideas—an amazingly effective way to boost media coverage
March 2003: Making It New—Or Getting Both Steak and Sizzle
October 2002: How to Double the Value of Bylined Articles
July 2002: Five Steps to More Effective Press Releases
Articles
Your Ideas Can Make You Famous (and Rich)
Client Success Stories
The Do's and Dont's of Bylined Articles
Put It in Writing: Powerful Tools for Attracting Press Coverage
Outsourcing PR and Marketing
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