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PR and Marketing Tips 

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Read some previous articles:

Spring 2016: Why You Aren’t Getting Quoted by the Media—and What to Do About It

Spring 2015: Getting Media Coverage with ProfNet and HARO

Spring 2014: Use Associated Press Style in News Releases

Fall 2013: Good Writing Trumps Hyperlinks in News Releases

Summer 2013: How to Follow Up on Press Releases and Story Ideas

Spring 2013: Writing and Publishing a Book Brings Big Marketing Advantages

Winter 2012: Acing Media Interviews

Spring 2011: Social Media Can Double the Impact of Media Coverage

Fall 2010: Succeeding with Customer Success Stories

Spring 2010: The Long and Short of Story Ideas

Winter 2010: Simple Mistakes Can Ruin Your Website

Fall 2009: Twitter Hasn't Replaced The Wall Street Journal

Summer 2009: You Can Quote Me

Spring 2009: Research Beyond Google

Winter 2009: Top Five Ways to Give Your Company Continuing Presence in the News Media

Fall 2008:PR Lessons from the Delphic Oracle

Summer 2008: ProfNet Changes the Media-Relations Game

Spring 2008: Press Releases Should Be Well Written—or Don’t Bother

Fall 2007: Getting Local—How to Get Ink in Weekly Newspapers

Spring 2007: Unleashing Attention-Getting Power in Your Bio

Winter 2007: How to Get PR Always and Forever

Fall 2006: Targeted Pitches or Broad Blasts?

Summer 2006: PR pinball—how one placement can lead to another

December 2005: Marketing Communications Resolutions for 2006

August 2005: Your ideas can make you famous (and rich)

July 2005: Ideas Can Make You Famous—and Increase Sales

June 2005: How to Guarantee Your Press Releases Will Be Completely Ignored

May 2005: Achieve Critical Mass With a Three-Pronged Approach

December 2004: ‘Tis the Season – for Editorial Calendars

June 2004: How to Get Valuable Speaking Engagements

March 2004: Email: Short Messages Can Yield Big Results With Media

January 2004: How to Get the Most Out of Speaking Engagements

November 2003: Maximizing the Value of Your Public Relations Consultant

October 2003: Case Histories—Telling a Persuasive Story

September 2003: How to Write Articles and Get Them Published

May 2003: Only Words

April 2003: Story ideas—an amazingly effective way to boost media coverage

March 2003: Making It New—Or Getting Both Steak and Sizzle

October 2002: How to Double the Value of Bylined Articles

July 2002: Five Steps to More Effective Press Releases


Your Ideas Can Make You Famous (and Rich)

Client Success Stories

The Do's and Dont's of Bylined Articles

Put It in Writing: Powerful Tools for Attracting Press Coverage

Outsourcing PR and Marketing

Richard Wilbur Profile - Poets & Writers Magazine